Hello! I’m William, an art director from the south of France. I studied graphic design at L’idem in France and completed my final year as an exchange student at L’idem Barcelona, graduating with a European Bachelor’s degree in Graphic Design and Visual Communication in 2013.
From 2013 to 2023, I worked as a freelance art director, collaborating with clients from various industries. I created brand identities for restaurants, gourmet bakeries, car charging operators, construction companies, fashion brands, rolling paper brands, and more. In 2016, I started working on international accounts like SEAT, CUPRA, and SEAT Mó, specializing in graphic design, TV commercials, and experience events. I’ve worked at international motor shows in Geneva, Frankfurt, Barcelona, and Paris, as well as conferences and showcases.
As an art director, my role is to conceptualize ideas and develop relevant solutions in digital, print, and experiential aspects. I generate creative and innovative ideas that push our clients beyond their comfort zone, helping them stand out from competitors. Working at Iventions allows me to further develop my skills with a 360º vision, engaging in cross-functional activities from concept development to execution. I strive to provide our clients with exceptional experiences and create unforgettable memories through our events.