We designed and built a pavilion to represent The Netherlands at Smart City Expo World Congress 2021, an international event for the rich exchange of ideas about mobility, infrastructure, environment, future governance, and much more.
Smart City Expo World Congress has been held in Barcelona since 2011, conceived as an international platform to energise the conversation about cities and urban innovation. Its aim has always been to generate new perspectives about the future, both for the cities and the citizens, by allowing the free exchange of ideas between world players.
The Netherlands, with their rich artistic, scientific, and mercantile history, required a pavilion that reflected not only a colourful past, but a bright view of the years to come. We focused on an orange tint, the colour that is synonymous with the country itself, and mixed it with the greens of sustainability, an open floor plan, and hanging cubic lights to display visible slogans. By doing so, we created a centrepiece where the national delegation could not only promote urban projects and local companies, but also establish international connections near and far.