For the 69th Barcelona Open (Godó 2022) we collaborated with Tennium to transform a public street into a premium fan experience zone that contained commercial outlets, chill out areas, along with food and beverage units.
The Barcelona Open was founded in 1953 and is the oldest tennis tournament in Spain. The event is also referred to as Godó Barcelona, it is one of the most prestigious clay court tournaments on the professional circuit and is held in the esteemed Real Club de Tenis de Barcelona (RCTB), a club open since 1899 and where Rafael Nadal has been a member since the age of 11.
Barcelona Open Banc Sabadell is an ATP 500 event which runs men’s elite professional tennis. The event is one of the symbols of Barcelona and one of the most important highlights on the social calendar of the city.
We created a lavish and visually striking comercial area that was befitting the tournament and visibility of the commercial offer, and breathed new life into the experience and hospitality of the event for attendees.